Hi. I'm Ryan and I loove the internet. I use it to build things and solve problems.
I have a passion for helping people. I've found that I can help a lot more people as an Internet Marketing Consultant/Entrepreneur than anything else in life.
When I realized this, I had a change in career paths.
Since then, I taught myself how to code, which is the backbone of the technical marketing I do now-a-days.
I can't give myself all the credit. I've spent tens of thousands of dollars on high level courses, and learned even more through Masterminds and from other Entrepreneurs and Educators (Like Avinash Kaushik, Simo Ahava, Chris Mercer, and Ben Collins, to name a few).
Some of which I've been fortunate enough to work with. Some, still to this day.
I consult and am available by select hire revolving around Data Auditing, Architecture, Visualization, Optimization, and ultimately, Analysis.
I have a strong background and experiences in data analysis, digital analytics, measurement protocol, and use my Development skills with languages such as SQL, R, and Javascript to be a truly data-driven Marketer.
A few programs I'm highly proficient in, but not limited to are: Google Analytics, Google Tag Manager, Microsoft Excel, Google BigQuery, Google Sheets Apps Scripts Development, Google Data Studio, SEM, and Technical SEO.
This is the step that so many people don't do to the extent one needs to. Or worse, they skip it altogether without realizing it. Its by far the least sexy to do, but by far the most important.
If you do a great job in the planning stage, your building and reporting will be much more efficient and accurate. I definitely have my go-to building and reporting tools, but I've built with many of the industry-standards out there, and all the concepts are the same. Reporting is done via APIs for accuracy and to eliminate drudgery.
There are clients that are still impressed that I can guess what the sales are going to be for the week, month, sometimes even quarter with high accuracy. For me, it comes down to the detail I go through in the planning and building stage. It also helps that I have a high knowledge and past experiences of Paid Search Techniques and Strategies. We forecast to plan and optimize to increase the sales. These are the final steps of the Measurement Marketing process. Yet, we are never done 🙂
If you want to learn video marketing, psychology, and everything there is to know about lead and sales generation with YouTube, then Tom Brees is your guy. After I heard him talk had traffic and conversion summit, I bought his entry-level course on YouTube. After going through that in a weekend, I knew I had to have his flagship course. No one makes digital marketing more objective and about math then Tom Breeze. I am on his weekly calls and learn from other campaigns, in addition to proper scripting and storyboarding of the YouTube ads I am managing for a global cybersecurity company.
The most recent topic I've learned and spent a lot of time on is data pipelining. I would imagine this is usually a step that comes at a later point in a Technical Marketers toolbox as they simply outgrow the other methods, and get to work with much bigger accounts, which warrants tools and workflows as such. The main data pipeline I learned about and now help clients implement involves: Raw Data = APIs (from platforms like Google Analytics, FB Ads, Salesforce, etc) Nightly ETL (Extract Transform and Load) = Stitch + Google Apps Script (and also Supermetrics) Warehouse = Google BigQuery Data Modeling = DBT (Data Build Tool) Data Visualization = Google Data Studio
Chris Mercer's Measurement Marketing course has been one of the best I have gone through in the Digital Analytics world (that is saying a lot - I've been through a lot). The biggest things with Measurement Marketing I resonated most with is that we don't look for accuracy in data. That's a big misconception and misinterpretation of what we need to be spending our time on in this industry. We look for usefulness. A lot of people will get hung up on getting a metric more accurate, when even if they do, the data isn't useful or actionable. "The truth is trend and the power is in the pattern." One of the other concepts I learned from Mercer was to "TBV" - Trust But Verify. As Measurement Marketers we trust that we set up the measurements correctly, but we then verify, that is, we try to prove to ourselves we set up the measurements incorrectly. Thus, a true QC of the final setup.
I got wind of Ben Collins when I was at a Lunametrics training. I heard another techy Marketer mention he learned from Ben on how to data clean and prep for Google Data Studio. Naturally, I had to check out his courses. Ben's courses have really encourage me even more to stay out of Excel, unless doing deep analysis. In setting up workflows with APIs and even Apps Scripts Development, you can leverage the power of Google's Cloud and keep your Data Studio dashboard up to date 100%. This is, for the providers that don't have a direct connection with Data Studio...or you are doing complex metric formulas outside the application itself, and want to have Google Sheet be your "net" where you can much more easily make the correction as opposed to Data Studio, in my opinion and through a lot of experiences. I also took Ben's Data Studio course, which was great to see the philosophy and how another talented Marketer uses this great tool. I have been through 4 solid data Studio course this year: Conversion XL, Lunametircs Workshop, Measurement Marketing, and now Ben Collins'. I'm looking forward to Ben's course coming out very soon on Data Analysis. I will most certainly pick it up on opening day as I feel he is a seasoned data expert...and even if I take away one thing from the course it will be a success in my mind. He's an expert in his field. #10,000Hours
I went through the Conversion Optimization Class from ConversionXL.com to really increase my skills in this field. It was both tangible skills on complex topics I have never went too far down this road in (creating data driven personas after surveying, for example). And got even better insights ones I had spent time on - UX guidlines for ecommerce sites, split and multi-variant testing, optimization strategies, etc. The whole degree was broken down into these sections:
Got certified through Market Motive in Web Analytics, Search Engine Optimization, Conversion Optimization, Email Marketing, Google AdWords, Mobile Marketing, and Content Marketing.
I learned from the best of the best in Media Buying. The Bootcamp focused on Facebook Ads (aka, the most dynamic advertising platform out there nowadays), the concepts applied to Google Ads and YouTube Ads as well. We got to breakdown the most successful ad campaigns that Ezra, Boris, Molly, and the team at Smart Marketer ran for Boom! By Cindy Joseph. To get that one on one time with the best in the business was priceless. Also, Molly brought with some coaches. Some of whom were doing even higher volume than Smart Marketer! There are VERY few businesses who DON'T need to be doing FB Ads. There is a reason why I paid thousands to be here.
I've been apart of the Internet Alchemy team for a little over 6 months now. The team is made of A+ players only, it's a very high-level environment that really challenges me every week. My role for the team has been focusing almost exclusively on the Lead Generation piece. Which has me working across a lot of different mediums, tools, platforms, and websites in order to maximize our growth, widen our funnel, and create new opportunities we weren't even implementing previously. I look at the lead generation work I've done for them so far in 3 steps: 1. Making sure the data we have is as accurate as possible, so we can get as accurate as possible (nothing is ever 100% in Digital Marketing Analytics) in order to trust our data. 2. Turning our real life goals into micro and macro Digital Marketing Business Goals. Building out funnels along the way and tracking the customer journey with both qualitative and quantitative research. 3. Actionable steps based of of the data and analysis. Anyone can must aggregate as much data as they possibly can. But if you can't get actionable and it doesn't answer the "why" and "what next questions", then it's useless.
Chief Marketing Officer for MODUS Real Estate, a Denver based brokerage in the Lower Highlands focused on the best Digital Marketing, driven by data, for it's agents. I oversaw the complete Content Marketing strategy, from both a production and an optimization standpoint. Also was in charge of property website development, ux, browser testing, conversion rate optimization, scalability, and paid advertising methods relating to the property websites. I also helped create lead magnets for MODUS in thinking through ways to acquire contact information in exchange for valuable pieces of information.
Advisor to Silicon Valley tech company, iX Systems. They flew me out to help them strategize their video content, re-think their value propositions, and create updated productions that were used in countless paid media campaigns. Working with the team at iX Systems has given me the next level insights, experience working with massive Search Engine Marketing (SEM) campaign budgets, and confidence to take any business to the next level.
I used to do most all types of Digital Marketing work, now I only focus on Digital Marketing on all things I can measure (Measurement Marketing).
If there is any client work shown in here, it has been approved to share publicaly by them, and most times I'll have clients in here talking about how I've helped them.
