The Paid Search Masterplan

The Intro + Background

Elevated Conversions got hired to come in as consultants for this account. We found ourselves in a unique position when we grew a similar account very rapidly... 

...in doing so, we found ourselves with more consulting opportunities. We really lead the way here with strategy and setup/implementation. We also run audits of these accounts every month and do an in depth report analysis every quarter.

Planning out the little things

When we are the ones in charge of setting up accounts, we make sure things are 100% transparent and everyone plays in the same sandbox...but someone internally, or consulting is controlling the access levels and data governance; that's so important.

Let's not forget the Data Layer. We the Data Layer.

Keyword Research

Next up is the all important task of keyword research. This is something that you simply can't cut corners on. Yes, there are a lot of tools out there to help, Keywords Everyone, Moz, Ahrefs, SEMRush, etc. 

That doesn't take away from the work you need to put in to comprehensively figure out the best strategy given the budget, and the actual real life goals of the client.

The Paid Search Master plan

  • SEARCH NETWORK
  • DISPLAY NETWORK
  • YOUTUBE
  • FACEBOOK

Last and certainly not least, the book of faces. Facebook has certainly grown up a lot with their analytics platform over the last year and a half. We thoroughly enjoy logging in to Facebook Analytics and using very similarly as we do Google Analytics (the two are quite similar when you look at them closely). 

We are having huge success with creating look-a-like audiences with our data we acquire from our own lists, third parties, and in market POLK Data, etc in the automotive industry. 

I like to place Facebook in between Google Search and the Display network. 

And we have our re-targeting fully automated (well, almost) through Google Tag Manager with dynamic carousel VDP remarketing ads. 

Google Search Network Campaign Screenshots

Google Display Network Screenshots

Google Display Network Screenshots

Facebook Ad Campaign

Recap + Ongoing Reporting

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